Wanneroo Golf Club – Perth, WA

Wanneroo Golf Club is seeking an experienced and motivated Golf Operations Manager to lead our golf operations, pro shop management, game development programs and member engagement. This is a key leadership role, responsible for delivering an outstanding experience to members and guests while driving growth in participation and revenue.

Key Focus Areas

Membership growth, engagement and retention
Pro Shop operations and retail management
Pro Shop staff leadership and development
Tee sheet and competition management
Oversight of tuition, club fitting and repair services
Corporate golf and events
Revenue growth across green fees, competitions and retail
Game development and participation pathways (with a focus on juniors and women)
Golf club marketing (website, social media, flyers, EDMs, Google profile)
Operational efficiency and process improvement
Member and guest experience

Key Responsibilities

Membership Growth & Engagement

Develop and implement strategies to grow membership and improve retention
Engage with members to strengthen their connection with the club
Create clear pathways for new golfers into membership
Foster a welcoming and inclusive club culture
Golf Operations & Experience

Oversee daily golf operations including competitions and timesheets
Maximise course utilisation across members and visitors
Work closely with the General Manager on all aspects of the golf club, including providing support/backup during leave
Collaborate with the management committee as required
Continuously improve the golfer experience, including pace-of-play initiatives
Pro Shop Retail & Merchandising

Manage all pro shop retail operations including buying, merchandising, stock control, stocktake, invoicing and pricing
Liaise with suppliers and brand representatives to maintain a strong and relevant product offering
Monitor retail performance (margins, stock turnover, sales trends) to inform purchasing decisions
Deliver a high standard of customer service and product knowledge to members and guests
Identify opportunities to grow retail revenue via product mix, promotions, fitting days and in-store presentation
Ensure the pro shop reflects the overall brand and standards of the club
Revenue Performance

Drive growth in green fees, competitions and retail revenue
Support growth in corporate and event bookings
Monitor performance metrics and adjust strategies accordingly
Contribute to budgeting and financial planning
Operations & Process Improvement

Review and enhance pro shop processes and procedures
Implement efficient systems for bookings, reporting and communication
Ensure alignment across departments
Leadership & Reporting

Lead, mentor and support golf operations and pro shop staff
Build a high-performing, professional team culture
Work collaboratively with club management
Provide comprehensive reporting to the General Manager and committee on pro shop performance, targets and operational outcomes
Marketing

Promote retail, game development and club initiatives
Align communications with operational and strategic goals
Enhance visibility of club offerings to drive participation
Manage the club’s website, social media and member newsletters

Key Skills & Experience

Extensive experience within the golf industry (private and/or public)
Strong understanding of golf operations and member expectations
Demonstrated experience in team leadership in a club environment
Excellent communication and interpersonal skills
Experience in golf club marketing and strategy
Proven ability to identify opportunities and implement practical solutions

Key Outcomes for the Role

Increased membership and improved retention
Growth in participation and game development programs (particularly juniors and women)
Improved revenue across green fees, competitions and retail
Streamlined and efficient pro shop operations
Enhanced member and guest experience

Salary & Professional Development

Salary will be commensurate with experience and industry standards
Consideration will be given to PGA Membership fees
Ongoing professional development is encouraged, including participation in PGA ACE Programs and industry education

How to Apply
Please email your CV and a brief cover letter outlining your relevant experience and why you are the ideal person to lead golf operations at Wanneroo Golf Club to:

Mick Smith
General Manager
Email: gm@wgc.net.au

Applications close on 24 May 2026.
Please note: Only shortlisted applicants will be contacted for an interview.